Wax Me Jamielee
Esthetician - Beauty IndustryHawaiian-born and California-rooted, Jamielee is stepping fully into her own. Smooth skin, flawless brows, and a confidence boost are her signature. Her site carries that same warm, welcoming, aloha-kissed vibe.
The challengeJamielee’s goal was to transition from Aloha Beauty & Brows to Wax Me Jamielee in a way that felt real and current. We refreshed her logo and designed a site that highlights her TikToks, shop, and services in her welcoming, aloha style.
ServicesBrand Refresh
Strategic Copy
Workflow Web Design & Development
The direction
Creative Direction: The brand refresh reflects a shift into a new era with a look that’s warm, inviting, and lightly touched by island influence.
Typography: An easy, welcoming, font is used for WAX ME, one that mirrors the stroke of a wax on a client. An uppercase serif font is used for JAMIELEE to evoke a professional & powerful feeling.
Logo Style: A balanced mix of flow and strength, and a nod to her humble beginnings.
The handoff
kind words
kind words
